View from Corner of 1st & G Streets
Looking west from the Petaluma River - There will be a deck.
Studios and Gallery in One Place
The old Kresky Signs building is being renovated into large suites. The building is about 40,000 square feet in size, and the suites will range from around 4000 to 8000 square feet each.
Potential tenants who are interested in this space include a restaurant, a microbrewery, and a wine tasting room. The suites are being designed now, and the landlord would very much like to accommodate artist studios and a gallery. Currently, there is a high end restaurant across the street, and Aqus Cafe and Sonoma Portworks are just around the corner.
There will be high ceilings
And lots of windows and skylights too...
An Open Light-Filled Space
Most of our suite will be devoted to studio space, with about 1000 square feet reserved for gallery space, plus space for common areas and art classes.
The goal is to get around 30 artists in the studio to create an attraction for the Petaluma area. The studio spaces will run from 50 square feet, to 450 square feet, the cost per square foot goes down as the studio gets larger.
The gallery will be run as a co-op (just like Riverfront Art Gallery), but the costs to the artists will be lower, and artists with a studio in the building will get a discount on gallery space.
Studio Space: $225 to $1195 per month
Studio spaces range from 50 square feet to 450 square feet. They can be configured to any size between those two sizes. The cost per square foot goes down as the space gets larger.
The goal is to have about 25 artist studios with 30 to 40 artists, as well as classroom space and common areas.
All studio spaces come with utilities, high-speed Internet, liability insurance, the option to take credit cards via the gallery, and marketing included.
Gallery Space: $150-$600 per month
Gallery space will be available to all artists (regardless if they have a studio space in the building or not).
The gallery will run similarly to Riverfront Art Gallery with few exceptions. The rents will be cheaper, all commissions are 20% (no 30% tier), and there will be no Invitational Artists (all artists showing will be members). There is also a new smaller membership option (a 1/4 space) 3.5 lineal feet.
Receptions will occur monthly (not every two months like Riverfront Art Gallery). Each space allows a print bin, and a full space allows up to four bins.
Gallery space discounts: 5%-25%
One benefit, as far as gallery costs are concerned, is that an artist who has a studio in the building will get a discount on gallery space.
The discount ranges from 5% off with a 50 square foot studio, and up to 25% off with a 450 square foot studio. All other terms are the same as non-studio artists.
Gallery Space Rental Discounts:
50 square feet - 5%
100 square feet - 10%
150 square feet - 15%
200 square feet - 20%
400 square feet - 25%
450 square feet - 25%
Square Footage (prices & sizes are estimates)
50 square feet (i.e. 6x8) $225
100 square feet (i.e. 10x10) $350
150 square feet (i.e. 10x15) $475
200 square feet (i.e. 10x20) $595
450 square feet (i.e. 15x30) $1195
Studios will be separated by walls and doors for the most part.
By the way, the cost of these studio spaces are only 70% higher than just having a storage room of the same size in this town.
Working Members - (1 to 2 days per month)
Full Space - 14 linear feet of wall space - $360
Half Space - 7 linear feet of wall space - $180
Full Space - 14 linear feet of wall space - $600
Half Space - 7 linear feet of wall space - $300
Quarter Space - 3.5 linear ft of wall space - $150
Sample costs for studio and gallery space combined:
50 square foot studio and 1/4 space in gallery - $362.50 month
100 square feet, and 1/2 space working member in gallery - $512 month
450 square feet, and full space non-working member in gallery - $1465 month
Cost to have gallery process your personal studio sales, do sales tax forms, etc. - 5%
0% commission to gallery on sales you make from your own studio space
Features of the Space
Monthly receptions/open studios
Liability Insurance included
High-speed Internet included
Credit Card processing of personal sales can be handled by gallery
Marketing throughout the Bay Area
24/7 Studio access
High-Definition surveillance video
The latest information and answers to Frequently Asked Questions:
NOTE: Some answers are nebulous due to the fact many things are "in the future", and depend on City approvals.
Estimated opening date, February, 2019
Ventilation - there will be heating and air conditioning
There should be a utility sink (with trap) in a centrally located area
Deck - there may be a small deck over the river, there will be a recessed area on the river-side of the building to create an outside open area
Electrical capacity - should be adequate
Floor plans for building suites - in flux at the moment
Parking - overtures being made with nearby property owners for parking areas
Courtyard entry for First street side of building
Height of interior studio walls (probably 8 to 10 feet) for walled-off studios with doors
There will be limited storage areas available to artists, especially during Open Studios
No long term lease obligation by artists, just first and last month's rent + deposit
Larger studio spaces can be shared between 2 or more artists
If you have additional questions, write them down here. If you want studio or gallery space, send me your contact information. You will be informed of all new developments, as they occur.
NOTE: This gallery is not in the center of downtown like Riverfront Art Gallery, but there will be a significant budget set aside for marketing to get the word out to Petaluma and the wider Bay Area about this place. People will know about us.
This location is only a 10 minute walk from downtown. I've been part of galleries in much more remote locations than this that are doing just fine.